Eco Car

Here’s some images for a recent Japanese job, a brochure on the development of “Eco-cars” (environmentally friendly low Co2 emission vehicles) for JAMA (Japan Automobile Manufacturers Association).

I don’t drive, so this is about as close as I get to working for the motoring industry! These kind of simple conceptual images are a lot of fun, and it’s a theme often explored in my commercial work, i.e. humanity interacting harmoniously with the environment. Ironically, the word “jama” in Japanese means ‘obstacle’.

#advertising #ecology #illustration #JAMA